Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
Search Engine Land
JANUARY 6, 2023
Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Google was not affected by this update, as it relies on customer intent, revealed by a user’s search terms. Marketers want more options, and TikTok is it.
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