2022 Affiliate Marketing Gen Z Influencer Marketing 
Exposure Ninja
OCTOBER 2, 2023
The Spruce Pets took this exact approach, ranking second on Google for the term “best dog collar” with a blog titled “The 9 Best Dog Collars of 2022 for Any Sized Dog”. The article provides value and advice to the reader while backing up its statements with the Infosys Modernization Radar 2022 report.
Power Digital Marketing
JANUARY 19, 2023
TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.
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