Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 93

Influencer Marketing User-Generated Key Performance Indicator Analytics 93

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Including AI tools in your marketing plan is critical to maintaining a competitive edge.

Key Performance Indicator 97

Key Performance Indicator Transform Marketing Mix Marketing 97

illumin

NOVEMBER 20, 2023

Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. They conduct market research, analyze industry trends, and evaluate various media options to determine the optimal channels and placement strategy.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. This resource reviews the social media funnel, mapping critical key performance indicators to each stage. Get the template 20.

Social Media Marketing 102

Social Media Marketing Key Performance Indicator Influencer Marketing Management 102