Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Key Performance Indicator 95

Key Performance Indicator Transform Marketing Mix Marketing 95

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Use analytics to understand what works and what doesn’t.

Key Performance Indicator 86

Key Performance Indicator SEO Analytics Shipping 86

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 109

Whitepaper Analytics User-Generated Key Performance Indicator 109

Customers.ai

FEBRUARY 20, 2024

More automation, advanced analytics, and segmentation, etc. #4. Mailgun gives you insight into analytics and mailbox provider performance, so you can see how Google’s Gmail, Yahoo, and other providers handle your messages. has analytics and productivity tools that generate a list of tasks for you every day within campaigns.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Dig deeper: What is digital transformation?

Transform 102

Transform Customer eCommerce Key Performance Indicator 102

Customers.ai

OCTOBER 17, 2023

This article will help you discover the best digital marketing agency tools and software available in 2024. Here are a few we like: Marketing Agency Tools #7: Iconosquare Social Media Analytics & Management Iconosquare is one of the leading analytics and management platforms used by agencies and social media marketers.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Unbounce

MAY 15, 2024

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. Updated on April 27, 2024. More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Rock Content

JANUARY 8, 2024

It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success. A variety of tools and metrics can be employed for this purpose, such as Google Analytics for digital marketing or customer surveys for direct feedback.

Marketing Plan 73

Marketing Plan Key Performance Indicator Marketing Marketers 73

Rock Content

APRIL 8, 2024

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Design shareable infographics Infographics are another key content format every digital marketer should be looking at in 2024. Use an accessible tool like Google Analytics to identify your top performers.

Transform 74

Transform eBook Key Performance Indicator User-Generated 74

Rock Content

MARCH 11, 2024

You can use Google Analytics to measure webpage performance. A strategy also establishes your key performance indicators (KPIs). Keep the content fresh Topics such as “Your Industry Trends for 2024” will attract traffic for about six to eight months, but they become redundant at that point.

Content Marketing 91

Content Marketing Key Performance Indicator Marketing Marketers 91

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. This resource reviews the social media funnel, mapping critical key performance indicators to each stage. Get the template 20. Get the template 21.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Measuring Success As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns.

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Use Insider

DECEMBER 22, 2023

Use predictive analytics to increase engagement: Leverage Insider’s predictive analytics to anticipate how your audience interacts with your emails. Monitor key metrics: Dive into the analytics dashboard to track key performance indicators such as open rates, click-through rates, and conversion rates.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Hubspot Marketing

SEPTEMBER 22, 2023

2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. To ensure your campaign's running as planned, analyze key performance indicators such as click-through rate and return on investment (ROI). Check out HubSpot's Analytics tools.

User-Generated 111

User-Generated Key Performance Indicator Communications Marketing 111

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94