Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? Leverage data analytics Emphasize analytic-driven decision-making.

Key Performance Indicator 124

Key Performance Indicator Transform Marketing Mix Marketing 124

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. While AI does not replace marketers, it can empower them to make smarter, more efficient decisions.

Key Performance Indicator 97

Key Performance Indicator Transform Marketing Mix Marketing 97

Rock Content

JANUARY 8, 2024

A well-crafted marketing plan provides a comprehensive overview of the market scenario, including an analysis of competitors, trends, and customer behavior. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper 95

Whitepaper Key Performance Indicator Direct Mail eBook 95