Remove 2024 Remove Customer Journey Remove Key Performance Indicator Remove Marketing Mix
article thumbnail

The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

article thumbnail

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.