Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Enhanced Communication AI isn’t just a tool for marketers; it’s also revolutionizing customer engagement. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Advisory and consulting firms can help businesses collect, analyze, and interpret customer data to gain actionable insights. Dig deeper: What is digital transformation?

Transform 108

Transform Customer eCommerce Key Performance Indicator 108

Customers.ai

APRIL 18, 2024

Enhance Customer Journeys Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives. You use this social media metrics map, of course.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

SEPTEMBER 22, 2023

2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. Customer service feedback: After a deal is made, keep the customer journey going by following up and seeing how their experience went by sending customer service feedback or survey messages.

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Accuracy Results from AI data analysis are more accurate than manual data analysis methods.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110