2024 Customer loyalty Gen Z Video Marketing 
Spiralytics
APRIL 23, 2023
So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. Global influencer marketing was valued at $16.4
Marketing Insider Group
FEBRUARY 5, 2024
(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Wyzowl) In 2023, online videos accounted for 82.5%
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