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In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.
The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Outboundmarketers produce one-size-fits-all content -- a magazine ad, a billboard, a mass email -- and distribute widely. Outbound is rapidly losing its impact.
Updated on August 13, 2024. It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available. InboundmarketingInboundmarketing focuses on attracting customers through valuable content and interactions. 24 min read We all want more, don’t we?
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