How marketing fuels the shift from problem-market fit to product-market fit
Martech
JULY 17, 2024
A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals.
102 
Let's personalize your content