Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. billion in 2025. The marketing teams that have brought in MOPs early are the ones winning today.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Digital Marketer

NOVEMBER 26, 2022

This is what I refer to as branding copy or authority copy ! While conversions are still important on your main homepage, your brand message is EVERYTHING. While copywriting is the art of crafting words for the sole purpose of conversion… Content writing focuses more on engagement, education, and brand awareness. Content Videos.

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Marketing Insider Group

NOVEMBER 30, 2010

government spending plus interest will outpace revenue in 2025. That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. But she thinks it will continue. Click here to cancel reply.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 92

Whitepaper Education Marketing Mix Traditional Marketing 92

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 91

Whitepaper Education Marketing Mix Traditional Marketing 91

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 80

Whitepaper Education Marketing Mix Traditional Marketing 80