Cable TV subscriptions set to drop below 50% of all US households
Martech
MARCH 17, 2022
Why we care: Getting your marketing mix right is always a challenge. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% While TV is still big, it continues to shrink.
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