Faraday

OCTOBER 19, 2021

The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail. Today we're thrilled to announce the launch of our agency partnership program, empowering more brands to grow faster and get closer to their customers with responsible data and ethical AI.

Transform 52

Transform B2C Retail Price 52

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix 122

Marketing Mix Digital Marketing Transform Marketing 122

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 112

Retail Shoppers Advertising Advertisers 112

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52