Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. This is essential because it allows you to respond to mentions.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Neil Patel

OCTOBER 13, 2021

Talk about your transformation: Businesses and people buy transformations, not features. The takeaway: There’s no better time to add videos to your content marketing mix and use it to increase your B2B sales. Selling to B2B is a little different from B2C. Support Your Sales Team.

Transform 135

Transform Price Shoppers User-Generated 135

Search Engine Land

MAY 30, 2023

Build it and they will buy YouTube can influence the purchasing decisions of both B2B and B2C buyers. YouTube is a crucial and valuable part of the marketing mix. So, if your channel looks a little unloved, it could miss out on reaching key decision-makers​​. Don't let your YouTube channel go to waste.

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

APRIL 26, 2011

41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. Inbound marketing costs 62% less per lead than traditional, outbound marketing. 78% of Internet users conduct online product research.

Transform 100

Transform Outbound Marketing Inbound Marketing CMO 100

Martech

MARCH 17, 2022

Why we care: Getting your marketing mix right is always a challenge. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% While TV is still big, it continues to shrink.

Marketing Mix 118

Marketing Mix Digital Marketing Transform Marketing 118

Adobe Experience Cloud Blog

DECEMBER 16, 2014

I help clients become more effective and efficient with their marketing. In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. EIU : Both B2B and B2C? EIU : What is the marketing landscape going to look like five years from now? Aditya Joshi : That’s right.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Have a great holiday season.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77