2026 Gen Z PR Social Media Marketing 
Marketing Insider Group
FEBRUARY 5, 2024
(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. market share. billion by 2026. billion by 2026.
Econsultancy
DECEMBER 13, 2021
By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%).
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