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Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance. billion by 2026.
IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Amazon Advertising CPC is up by more than 50% year-on-year.
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