2027 Advertising Gen Z Video Marketing 
Marketing Insider Group
FEBRUARY 5, 2024
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. MarketingEvolution) Marketers allocate 15.9% of their advertising budget to branding.
Rock Content
JANUARY 18, 2021
This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Video Marketing. Following the trend of visual content, video marketing is expanding even more.
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