Remove 2027 Remove Content Marketing Remove Market Research Remove Transform
article thumbnail

How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers? Get MarTech!

Transform 131
article thumbnail

AI is going to make us strategy-first content marketers in 2024

Welcome Software

Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atrophy. But the fun stuff that makes me love content marketing and pushes me professionally? Like I said, same old me. Well, look no further. Well, look no further.

article thumbnail

AI is going to make us strategy-first content marketers in 2024

Welcome Software

Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atrophy. But the fun stuff that makes me love content marketing and pushes me professionally? Like I said, same old me. Well, look no further. Well, look no further.