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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

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How we save time and drive results with Optimizely Opal

Welcome Software

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.