AI agents for marketing â I talked to experts about the benefits
Hubspot Marketing
APRIL 29, 2025
Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But for most marketing teams, agentic AIs actual power lies just over the horizon. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity.
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