Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit
The CMO Survey
MARCH 18, 2021
The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. Last June, the largest portion of marketers (24.0%) anticipated that these lost jobs would “never return.” Education (10%) and healthcare (9%) rose to the top on net gains.
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