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Customer journey orchestration: What it is and why marketers should care

Martech

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Customer relationship management (CRM) software : The relationship between customer and brand continues even after the buying journey has ended. It’s also increasingly digital. What’s next for CJO?

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Customer Service and Success: What they are and why marketers should care

Martech

But these days, all companies — including B2C and retail businesses — need to prioritize customer success. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. Read next: What is CRM and how does it support marketing?