Looking ahead: 9 predictions for social media marketers in 2021 and beyond
Sprout Social
FEBRUARY 1, 2021
This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.
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