Acquisition Marketing Customer Acquisition Customer Journey Place 
CXL
MAY 27, 2022
Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment. Is there anything else you’d need to know?
Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. Personalization is obviously a key one.
Unbounce
JULY 14, 2023
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. Personalization is obviously a key one.
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