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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Cement an idea for a piece of content you can create that aids your readers in that next step.

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