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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. It’s all about the 80/20.