Prove Your Worth:10 KPIs for Marketers
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Is your content marketing effective? SEO and offline marketing play a role here. Was it a billboard on Highway 101?
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