article thumbnail

How to Tell a Compelling Brand Story [Guide + Examples]

Hubspot Marketing

When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. Due to the digital age, people were in complete control of the information they consumed -- and they were sick and tired of receiving direct mail, email blasts, and cold calls. Don't just acquire attention. Grado Labs.

Branding 139
article thumbnail

7 Activities That Don’t Scale but Will Win You Customers

Duct Tape Marketing

7 Activities That Don’t Scale but Will Win You Customers written by Guest Post read more at Duct Tape Marketing. There is no need to stress right away about what marketing channels will scale because you won’t know which options work best. Photo Credit: www.launchsolid.com.

article thumbnail

Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing.