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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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B2B Marketing Predictions For 2011

Marketing Insider Group

One thing that’s not going to go away even in 2011 is the email marketing efforts.