Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 113

Direct Marketing Transform Direct Mail Telemarketing 113

Adobe Experience Cloud Blog

MARCH 3, 2011

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time.

Telemarketing 102

Telemarketing Inbound Marketing Communications Management 102

Martech

OCTOBER 27, 2023

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

Telemarketing 115

Telemarketing Direct Mail Analytics Management 115

Marketing Insider Group

AUGUST 30, 2015

If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe.

Content Marketing 89

Content Marketing Telemarketing Marketing Marketers 89

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

NOVEMBER 18, 2010

One thing that’s not going to go away even in 2011 is the email marketing efforts.

Inbound Marketing 81

Inbound Marketing Customer loyalty Telemarketing Marketing 81