What is Sponcon, And Should Your Brand be Doing It?
Hootsuite
NOVEMBER 2, 2022
Avoid a PR nightmare by paying close attention to the engagement that your sponcon is getting, both on your account and on the creator’s account. The video isn’t just a cut-and-dry advertisement; it shows each member of the family’s favourite pick from the menu, which fits well with the creator’s other content. It’s also very adorable.
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