How Home Depot and Kroger use RMN to improve shoppers’ ad experience
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. These tools made it possible for KPM to introduce brands in a relevant way.
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