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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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A Ninja Introduction to Marketing

Exposure Ninja

What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

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How CTV can deliver market research for B2B marketers

Martech

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create Content that Addresses Your Customer Journey.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create Content that Addresses Your Customer Journey.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Create Content that Addresses Your Customer Journey.