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Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different marketsegments. Gardner found 74% of high performingmarketing teams used data analytics to make informed decisions.
. • Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Closely partner with other marketing team members and the sales organization.”. Sometimes, this will be across the full marketing spectrum. Other times, they’ll focus on a particular channel or initiative.
A performancemarketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketingsegmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.
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