Remove Advertising Remove Market Segmentation Remove Performance Marketing Remove Thought Leadership
article thumbnail

4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.

Marketing 108