Pricing and Complexity (Part 1): Communication Affects the Pricing Wilderness
Doug Garnett
DECEMBER 31, 2019
A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products. After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. Truth is that price IS an equal partner among the 4Ps. My Experience with pricing.
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