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Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Pursuing High-Performance Partners. Qualifying Your Strategy.

Customer Acquisition 132
Customer Acquisition Affiliate Marketing Customer Thought Leadership 132
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Referral Marketing: Catapulting SaaS Businesses to the Next Level

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 3) Customer growth. That’s when Dropbox (a SaaS product) made news by using referral marketing to scale its business. Referral marketing has found its way into the mainstream again.

Affiliate Marketing 134
Affiliate Marketing Thought Leadership Marketing Marketers 134
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