Adobe Experience Cloud Blog

MAY 7, 2021

The top growth activity for SaaS companies is new customer acquisition, which has been choked off for many businesses right now, and 59% of SaaS companies rate renewals and customer retention as second most important. Easier said than done… but certainly achievable.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? The post Branded Videos | What Non-Creatives Need to Worry About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Businesses Grow

APRIL 15, 2024

But when I emerge from this introspection, I return to the same conclusion: Everything started from the blog, and every business benefit comes from the thought leadership I’ve built from this space. Blogging is a sacrifice. In fact, without a doubt, blogging changed my life forever, in these five ways: 1.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Set Up

MAY 2, 2023

From a customer acquisition perspective, I think this means that companies need to personalize their marketing, and they have to provide more useful content that does more than sell. One of the most striking, I think, is that consumers are considering a company’s values when they make purchase decisions.

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52

Hubspot Marketing

APRIL 5, 2023

The ultimate goal of B2B demand generation is remaining top of mind while your potential customers are not in a buying cycle — so that whenever the need arises, your product or service is immediately considered for purchase. Offsite Channels: Guest posts, press and thought leadership.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Digital Marketing 109

Digital Marketing Customer Acquisition Marketing Marketers 109

Adobe Experience Cloud Blog

MARCH 28, 2016

Survey results: Nearly half of marketers agree they need to boost their efforts to keep customers engaged throughout their entire lifecycle. Typically, marketers hone in on new customer acquisition, but it’s time for marketers to think beyond customer acquisition.

Thought Leadership 91

Thought Leadership Customer Acquisition Marketing Marketers 91

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. They also reinforce Amplitude’s stature as an industry vanguard; each piece positions the company as a thought leader and innovator.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Scoop.it!

AUGUST 16, 2022

You can build thought leadership around a topic and emerge as a subject matter expert. It will increase the reach of your emails and give a leg up to your customer acquisition efforts. Advantages of Curated Newsletters. Curated newsletter about product launch can grab eyeballs and facilitate conversions for your business.

User-Generated 85

User-Generated Thought Leadership Customer Acquisition Email Marketing 85

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Finally, there is lots of room to model responses to promotion, to carry personas developed in Mathematical Marketing over to customer acquisition. We're seeing some shift, and the catch phrase is " retention is the new acquisition." In the B2B market, what do you see as the biggest hurdle to effective lead management ?

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Finally, there is lots of room to model responses to promotion, to carry personas developed in Mathematical Marketing over to customer acquisition. We're seeing some shift, and the catch phrase is " retention is the new acquisition." In the B2B market, what do you see as the biggest hurdle to effective lead management ?

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

MAY 24, 2019

Combine this with the added ability to nurture and qualify leads, seize new opportunities, and trace customer acquisition , and your business will have everything it needs to make your social advertising efforts a success.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Hubspot Marketing

NOVEMBER 30, 2020

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you'll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities.

Thought Leadership 139

Thought Leadership Customer Acquisition Succession Management Management 139

Adobe Experience Cloud Blog

APRIL 23, 2015

Customer retention. Demand gen/customer acquisition. Developing Your Customer Nurturing Muscle Is Critical. This commercial edge isn’t matched, though, when it comes to customer nurturing techniques. Marketing departments drive: . Asia Pacific. Product management. Cross sell/upsell. Corporate strategy.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JULY 30, 2009

Instead of showing "activity," model and measure the real cost of customer acquisition and the importance of repeat business—the most profitable source of revenue. But busy-ness doesn't lead to business: the fact you had 150,000 "impressions" this month doesn't help any sales rep make his number.

Thought Leadership 83

Thought Leadership CRM Customer Acquisition Analytics 83

Adobe Experience Cloud Blog

OCTOBER 27, 2014

Now picture that money flying out the window when your customers disengage—either explicitly through an opt-out or subtly by withdrawing their interest. When you “lose permission” to interact with those customers, you are left unable to approach them about additional products or services.”- Engagement Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Adobe Experience Cloud Blog

JULY 10, 2015

We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

OCTOBER 4, 2018

While increasing website traffic, lowering customer acquisition costs, and improving employee engagement numbers are all great indicators, there’s no substitute for increased revenue and improved margin performance.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

Impressions and likes are great, but customers cast their most important votes with their wallets. Unfortunately, marketing departments don’t spend accordingly: Econsultancy reports that companies spend about $92 on customer acquisition for every $1 they spend on conversions.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Adobe Experience Cloud Blog

MAY 7, 2021

The top growth activity for SaaS companies is new customer acquisition, which has been choked off for many businesses right now, and 59% of SaaS companies rate renewals and customer retention as second most important. Easier said than done… but certainly achievable.

Management 75

Management Thought Leadership Customer Acquisition Communications 75

Adobe Experience Cloud Blog

JULY 25, 2018

Building a data-driven customer acquisition strategy is not magic—it’s better. The post How to Build a Super Audience for Your Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Once you’ve located an audience ripe for your ads, play with your lookalikes.

Thought Leadership 113

Thought Leadership Customer Acquisition B2C Advertising 113

Adobe Experience Cloud Blog

MAY 11, 2018

They do it by seeking to bridge traditional disconnects between sales and marketing teams, helping align the entire organization to better target audiences, improve customer acquisition efficiency, and meet revenue goals more consistently. Fearless Marketer, Startup Edition. Tell me about your experiences in the comments.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Education- and acquisition-driven goals include: New customer acquisition. Customer satisfaction. Customer retention. Customer acquisition. The post How to Measure Event Marketing Performance and ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 2, 2016

Also, here’s something that’s less obvious: new customer acquisition is much more expensive than retention. Keep the customers you’ve got by continuing to provide them with value, long after their first purchase. Retention rates above industry standard, therefore, are an absolute must if you’re an emerging enterprise.

eBook 91

eBook Customer Thought Leadership Transform 91

Scoop.it!

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. It can also help you build thought leadership and become an expert in your industry. Benefits of content curation in newsletters.

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Adobe Experience Cloud Blog

JANUARY 20, 2017

To kick off an ABM strategy to support new customer acquisition, you should identify companies that use the specific marketing automation software and also meet other benchmarks that define your ideal customer profile (revenue, number of employees in a particular department, etc.). I’d love to hear your thoughts.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Sprout Social

OCTOBER 4, 2016

SproutSocial A3: LI factors into several: Thought leadership, brand awareness, customer acquisition, increased share of wallet. A3 Expanding on thought leadership, showing subject-matter competence, and engaging the right communities #sproutchat. SproutChat. sproutchat.

Thought Leadership 77

Thought Leadership Customer Acquisition Promotion Branding 77

Sprout Social

MARCH 19, 2020

With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Content creation is not just for customer acquisition; it can go a long way for retention as well. Position your agency as a leader.

Thought Leadership 108

Thought Leadership Customer Acquisition Education Industry Insights 108

Adobe Experience Cloud Blog

DECEMBER 9, 2015

To get started on the right path, build your budget around macro goals, such as customer acquisition, retention, and branding. Creating your cross-channel budget is no small feat. In addition, all channels need to work together in sync, not in silos.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

APRIL 22, 2014

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. 5 Mid-Funnel Lead Nurturing Mistakes was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership Customer Acquisition Marketing Automation Platform Entertainment 134

Adobe Experience Cloud Blog

MARCH 1, 2016

Niche forums are much more akin to customer surveys, but on a larger scale. Utilizing both sets of forums in tandem will yield the most effective data to implement change in your customer acquisition strategies. Niche forums are much more akin to customer surveys, but on a larger scale.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

JUNE 13, 2016

Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on.

Thought Leadership 92

Thought Leadership Customer Journey Customer Acquisition Marketing 92

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

But the job of marketing isn’t done once the buyer becomes a customer. Marketing creates the brand promise before the sale, so marketing should help the customer realize that promise after the sale as well. It’s no secret that customer acquisition is expensive.

Customer 91

Customer Thought Leadership Customer Acquisition Product 91

SocialPilot

JANUARY 21, 2024

Here’s how you can leverage it: Establish Your Hotel as an Industry Leader : Share industry-related news, insights, and thought leadership content. The study’s findings underscore the importance of active engagement and customer-centric strategies in social media marketing. You can read the full case study here.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Adobe Experience Cloud Blog

JANUARY 15, 2016

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Paid Media Performance Improves with Predictive Marketing and 1st Party Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

MARCH 17, 2016

Things to measure may include pipeline, new logos, customer acquisition cost, new names, attendance rate, or number of marketing qualified leads to name a few. Growing with your marketing can be painful. It requires adaptability, a big dream, but also the willingness to learn and sweat to create something larger than yourself.

Thought Leadership 92

Thought Leadership Customer Acquisition Marketing Marketers 92