Affiliate Marketing Gen Z Performance Marketing 
SmartBrief - Marketing
JUNE 2, 2025
Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement.
Kevin Indig
NOVEMBER 13, 2023
⛏️ The underlying problem : Marketing has become too quant. User research has been replaced by performance marketing and now lives with UX or product teams. 🔐 The unlock : Marketers should go back to using qualitative customer insights to tailor topics, wording and pain points to their target audience.
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