Remove Analytics Remove CMO Remove Market Segmentation Remove Performance Marketing
article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

article thumbnail

101 Landing Page Optimization Tips

Unbounce

And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.