Remove Analytics Remove CMO Remove Market Segmentation Remove Whitepaper
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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar.

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101 Landing Page Optimization Tips

Unbounce

And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.