Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it. Scott Vaughan , CMO and growth accelerator. That’s all.

Whitepaper 109

Whitepaper Transform CMO Market Segmentation 109

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. Engagement.

Whitepaper 106

Whitepaper Thought Leadership CMO Content Marketing 106

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.

Whitepaper 105

Whitepaper eBook Promotion Communications 105