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Digital Marketing Acronyms Defined

SMA Marketing

Do you know the meaning of CRM? How about CMS or COS? COS COS stands for content optimization system, which is slightly different from a CMS. HubSpot’s marketing software platform is a COS, where you can access several different pieces of content with different purposes. It works to personalize your content.

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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Hubspot Marketing

Google Analytics. By now, you've probably heard of or already use Google Analytics. The leading analytics platform's machine learning capabilities will answer questions about your website data. Price: Free CRM; Plans start at $50 per month and vary based on team size and tier subscribed to. Price: Free.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

This means using both marketing software ( like HubSpot ) and a CRM solution ( like HubSpot's free CRM ), and then tying them together to close the loop between your marketing and sales efforts with a service-level agreement (SLA). Google also offers training and certifications on analytics with their online Analytics Academy.