Analytics Search Marketers Succession Management 
Adobe Experience Cloud Blog
MAY 15, 2009
He specifically commented on how results differ for the plural of words from the singular, which I agree can be very frustrating (as both a searcher and search marketer). That instead the goal for Google is not to be perfect, just better than other search engines.
Hootsuite
AUGUST 6, 2021
Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Invest in their long-term learning.
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