Search Engine Land

JANUARY 30, 2024

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. The additional support and guidance for navigating GA4 will prove particularly valuable for those still grappling with the platform, especially after the forced migration from Universal Analytics last summer.

Analytics 121

Analytics eCommerce Search Marketers Marketing 121

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Get the daily newsletter search marketers rely on. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care.

Analytics 135

Analytics Search Marketers Marketing Marketers 135

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). ” Get the daily newsletter search marketers rely on.

Analytics 116

Analytics Advertising Advertisers Search Marketers 116

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? What Google is saying.

Analytics 112

Analytics Advertising Advertisers Place 112

Search Engine Land

NOVEMBER 14, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. How it works.

Analytics 123

Analytics Marketing Marketers Direct Marketing 123

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. Click “Account”, select “Access and authorization”, then go to”Google Analytics integration.” ” This should open the “Manage your Google Analytics links” page. Why we care. Create new links.

Analytics 110

Analytics Advertising Advertisers Management 110

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers 132

Search Marketers Real Estate eCommerce Marketing 132

Search Engine Land

FEBRUARY 13, 2024

Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions. ” Get the daily newsletter search marketers rely on. Accessibility. Business email address Subscribe Processing.

Analytics 107

Analytics Global Marketing Education Advertising 107

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 130

Search Marketers SEO Marketing Marketers 130

Search Engine Land

AUGUST 1, 2023

Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is. Why we care. How to access it.

Analytics 98

Analytics Search Marketers Marketing Marketers 98

Search Engine Land

FEBRUARY 6, 2024

Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Google brand search (branded keywords, often over-valued). See terms.

Search Marketers 119

Search Marketers CRM B2C Analytics 119

Search Engine Land

MARCH 4, 2024

The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Get the daily newsletter search marketers rely on. Read our Threads FAQ guide for everything marketers need to know about the platform. Why we care.

Analytics 113

Analytics User-Generated Management Branding 113

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. Business email address Subscribe Processing.

Analytics 134

Analytics Promotion Customer Management 134

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 119

Analytics Customer Advertising Advertisers 119

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Get the daily newsletter search marketers rely on. VOD, or Video on Demand, is a YouTube feature that lets creators upload videos in advance for viewers to watch whenever they want, different from live streams.

Analytics 112

Analytics Search Marketers Branding Marketing 112

Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. ” Get the daily newsletter search marketers rely on. Time decay. Position-based.

Analytics 131

Analytics Advertising Advertisers Search Marketers 131

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. GA4 AdSense integration improvements.

Analytics 115

Analytics Advertising Advertisers Management 115

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 142

Analytics User-Generated eCommerce Advertising 142

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Search Marketers 130

Search Marketers Marketing Marketers Retail 130

Search Engine Land

MARCH 1, 2023

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

Analytics 132

Analytics Management Place Customer 132

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. UA sunsets for some.

Analytics 92

Analytics Management Search Marketers Marketing 92

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Get the daily newsletter search marketers rely on.

Analytics 119

Analytics Advertising Advertisers Search Marketers 119

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 112

Analytics User-Generated Customer Acquisition Place 112

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. RELATED: Meet Google Analytics 4. Why Google is making the switch.

Analytics 112

Analytics Digital Marketing Management Search Marketers 112

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. Get the daily newsletter search marketers rely on. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize.

Analytics 107

Analytics Advertising Advertisers Key Performance Indicator 107

Search Engine Land

MARCH 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. Researching and recommending new marketing technology products. Why we care.

Search Marketers 99

Search Marketers Marketing Marketers Management 99

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Bing: The Fallacy Of The Superior Search Engine by Conrad Saam. consumers spent $204.5 German Govt.

Search Marketers 121

Search Marketers Health Law Marketing 121

Search Engine Land

AUGUST 7, 2023

Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. ” Get the daily newsletter search marketers rely on.

Analytics 97

Analytics Customer Search Marketers Marketing 97

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on.

Analytics 98

Analytics Management Place Search Marketers 98

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. .

Analytics 106

Analytics Digital Marketing Advertising Advertisers 106

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics.

Search Marketers 96

Search Marketers Health Marketing Marketers 96

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 97

Education Search Marketers SEO Marketing 97

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Search Marketers 128

Search Marketers Manufacturing SEO Marketing 128

Search Engine Land

MARCH 9, 2023

Foursquare Upgrades Its Business Tools With New Specials, Better Analytics 2011: Foursquare’s new specials management system would give business owners more control and new options for rewarding customers who checked in. 2009: A secret search engine named Wolfram Alpha was being designed by Stephen Wolfram, a British mathematician.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 17, 2023

2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. 2013: Will [Not Provided] Ever Reach 100% In Web Analytics? 2012: Understanding Keywords In Search Retargeting by Aaron Doades. 2012: Optimizing The Business Of Your B2B Search Program by Brad Neelan.

Search Marketers 118

Search Marketers Marketing Marketers SEO 118