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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Data segmentation.

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It’s time to prioritize customer experience in B2B

Martech

This is true when dealing with service for you automobile or changing cell phone plans. Ensuring consistency in customer data across various touchpoints is vital — and this is the point to drive home when using a CRM and actually saving data in the system. Leverage your marketing platform to: Sync ads audiences.

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How to Generate Leads with Webinars

Adobe Experience Cloud Blog

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Pipedrive uses product tutorial webinars to empower users to educate themselves on the CRM software. Both solutions have powerful features that integrate with all major email marketing and webinar platforms.