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Why You Need To Humanize Your Brand

Duct Tape Marketing

Jacqueline Lieberman (04:03): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in, right? We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.

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What It Means To Humanize A Brand (And How To Do It Well)

Duct Tape Marketing

Jacqueline Lieberman (04:11): Well, I mean, I think so taking insurance, just for an example, I mean, so that's, that's a tough, that's a tough market to be in. We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So talk about like a low interest category.

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Technology is becoming critical for marketers to remaining competitive. . Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc.