article thumbnail

Adobe’s roadmap for B2B, CDP and product analytics

Martech

David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. . Summit audience on Tuesday, March 21, 2023, in Las Vegas.