avinash the-most-important-business-kpis 
Avinash Kaushik
NOVEMBER 26, 2024
Only KPIs for Dashboards. About the difference between KPIs and Metrics. :) About the need for a balance between Acquisition Metrics, Behavior Metrics, and Outcome Metrics in our Scorecards to paint the full customer journey – and kill silos. Metrics are important. The Importance of Metrics. It breeds short-termism.
Avinash Kaushik
JULY 15, 2024
Second: Avinash, I listen to you. There is literally nothing in Marketing that is more important. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges and Marketing objectives. I’m sorry, but that ad was heartbreaking. I sense it is trying to be too clever. Me: REALLY!?
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Avinash Kaushik
MAY 5, 2025
Across every layer of the company, business people get too much data. Agencies are using CPMs, or worse “Traffic” as primary KPI. I now spend most of my time practicing the art of strategy — how to have an outsized impact across the entire business (with an eye to moving Profits). CMO scorecards have impressions!
Avinash Kaushik
OCTOBER 21, 2024
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. This blog post is the most important one you'll read because following my advice will ensure you win before you spend. Simple, no? And, 17 more layers for the Creative.
Avinash Kaushik
JANUARY 4, 2022
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI?
Hootsuite
OCTOBER 28, 2019
And why are they important to track? Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Ready to make an impression?
Rock Content
JANUARY 27, 2021
But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. To shed light on this path, you need to understand what marketing analytics is, its importance, and how to apply it to your business. This is the analytical area of ??marketing
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