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B2C

Brand Management

Customer loyalty

Digital Marketing

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

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Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing B2C Inbound Marketing Customer loyalty

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Trending Sources

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty B2C Inbound Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

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Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing Customer loyalty Inbound Marketing B2C

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November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Telemarketing Customer loyalty Inbound Marketing B2C

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Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

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Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for the comment!

B2C

B2C Telemarketing Customer loyalty Marketing Mix

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How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

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Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing B2C Inbound Marketing Customer loyalty

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The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing Transform Inbound Marketing Customer loyalty

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty User-Generated Marketing

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Customer loyalty B2C Marketing Mix

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9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

Telemarketing B2C Inbound Marketing Customer loyalty

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8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

Telemarketing B2C Inbound Marketing Customer loyalty

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

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The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets Telemarketing Inbound Marketing Customer loyalty

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Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

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Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Branding Telemarketing Marketing Mix Customer loyalty

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Strategy Internet Trends , Marketing Innovation , Mobile , Strategy , Web 2.0 Click here to cancel reply.

Telemarketing Customer loyalty User-Generated Inbound Marketing

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Entertainment User-Generated

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Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

It’s about customers and getting them to chose us over the competition because we have better met their needs. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I especially was glad to see content programs listed under your insight-driven marketing comment.

Transform Whitepaper Telemarketing Customer loyalty

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A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

How To Focus On Your Marketing Plan Whatever Happened To The Business Case About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing eBook Inbound Marketing Customer loyalty

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The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

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Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix Telemarketing Customer loyalty Inbound Marketing

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

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5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein.

Telemarketing Customer loyalty B2C Inbound Marketing

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The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper Telemarketing Customer loyalty Social Media Marketing

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C

B2C Telemarketing Customer loyalty Education

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

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What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Quantity Integrate Social Media Into Your Marketing Mix About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

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How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog?

Telemarketing Marketing Mix B2C Inbound Marketing

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated

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Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing